Social Networks

Open Access Article

1 - Fashionism and Youth: An Emerging Social Problem
Javad Maddahi Alireza Ghobadi

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural fa More

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural factors related to youth fashionism. The research method was survey and the statistical population of this research was the youth of Tehran. The sample size was 387 people which was obtained by using Cochran's formula and the sample was selected by multi-stage cluster sampling method. The data collection technique is combination of researcher-made and standard questionnaire that was evaluated for validity and reliability. The reliability measurement through Cronbach's alpha test shows an acceptable level. According to the findings of this study, there is a significant relationship between the variables of age, parental education, social class, personality, public media and social networks, religiosity and fashion. The results of regression analysis show that according to the adjusted coefficient of determination in the regression equation, 50.3% of the variance of the dependent variable is explained by independent variables. Individualism showed the strongest relationship with fashion. Also, in the section of structural equation path analysis, the model indices have an acceptable fit. Manuscript profile

Open Access Article

2 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
Hadi Barghamadi adel abdollahi Elaheh Shams Koushki

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach o More

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism. Manuscript profile

Open Access Article

3 - The Genesis of Academic Influencers in Iran
Abbas varijkazemi

The present article studies, influential academic people in Iran and indicate that the position of influencers in the academic environment has also found its place.To conduct this study, we first investigate the concept of fame culture and then review the relationship b More

The present article studies, influential academic people in Iran and indicate that the position of influencers in the academic environment has also found its place.To conduct this study, we first investigate the concept of fame culture and then review the relationship between university and influencer culture. The next step is to study the typology of academic influencers in Iran through a literature review, as well as the study of seven professors’ Instagram pages. In general, three general types have been identified. The first category is traditional celebrities, who mostly have a small presence on social networks. The second category is professors-influencers, i.e. those who were born within social networks and whose presence, activity and reputation in the virtual world are greater than in the outside world. The third group has a hybrid identity and has an enriching experience in terms of age, but they are not related to the first group. In other words, they are on the border between the first and the second type, but they have a little bit of their former reputation in the world outside of cyberspace, and they have also created a new position for themselves in social networks.In the comparison between these three types of academics, the major distinctions of academic celebrities as emerging figures will be explained.The professors-influencers are born and live in social networks, they owe their fame to these networks, they establish a more horizontal relationship with their audience, they address a more general population, and they are well aware of the strength of weak ties. And finally, they appear in the role of new intellectual leaders in society. Manuscript profile

Open Access Article

4 - Pathology of the Effect of Using Social Networks on the Religiosity of Girls and Women
Tahmineh Shaverdi ReyhanehSadat Sahragard Monfard

Women in relation to the role they play in the family, influence the formation of the identity of next generation;especially due to their role as a mother whom train the children and socializing the future generation. On the other hand, changes that occurred in the worl More

Women in relation to the role they play in the family, influence the formation of the identity of next generation;especially due to their role as a mother whom train the children and socializing the future generation. On the other hand, changes that occurred in the world in recent decades have provided opportunities to increase this influence. The main object of current research has been understanding the relationship between the use of virtual social networks and the religiosity of women and girls. A quantitative (survey) method has been applied in this research. The research tool is a questionnaire along with an interview. The statistical population of this research consists of women and girls aged 18 to 65 from the cities of Hamedan, Shar-e-Kurd, Shiraz, Ahvaz, Tehran and Kerman, which was conducted based on the evaluation of the developmental level of the provinces announced by the Management and Planning Organization, as well as, the Internet Penetration Rate. The sample size was 1418 people and themulti-stage sampling method were applied. Findings shows that although social networks have an effect on the religiosity of women and girls of the target community,but the effect coefficients are more on ritual dimensions than on belief dimensions and experiential dimensions of religiosity. Also, finding indicat social networks have some effect on Islamic behavior. Manuscript profile

Open Access Article

5 - Investigating Twitter campaigns of Violence Against Women
shima nasertork ali delavar afsaneh mozaffari tahmores shiri

One of the most important topics that social networks -Twitter- have paid attention to is violence against women in Iran. The most important theoretical support in the emergence of these campaigns is the reflection of the texts about violence against women. One of the m More

One of the most important topics that social networks -Twitter- have paid attention to is violence against women in Iran. The most important theoretical support in the emergence of these campaigns is the reflection of the texts about violence against women. One of the most important factors in the emergence of such waves is the important activists in the field of these social networks, who use their followers to reflect these contents. The most important campaigns in terms of the number of tweets and retweets was the "Girls of the Revolution" campaign. The aim of the research is to analyze the performance of Twitter in reflecting the content of violence against women in Iran based on the most important campaigns that have emerged in the last decade. This issue was analyzed based on the theoretical foundations of types of violence and networked movements. The research method is the content analysis of tweets and hashtags related to campaigns from 2016 to 2016. The research results showed that the most important themes are about social and political violence against women. In this regard, some campaigns and hashtags have caused insecurities in the society the most important of which was the campaign of the girls of Enghelab Street in terms of the number of tweets and retweets. the analysis of the themes of tweets showed the absence of news, posts and tweets of people related to campaigns and hashtags. Manuscript profile

Open Access Article

6 - The Relationship Between Adolescent Disobedience and Dependence on Social Networks virtual in the Family Environment (Case study: Secondary School Students of District 17 of Tehran)
Tahmineh Shaverdi zeinab Maghferati Shamsabad

The aim of this research is to analyze the disobedience of adolescents in the family environment based on addiction to virtual social networks among secondery school students of the 17th district of Tehran. The study method is survey and the statistical population is th More

The aim of this research is to analyze the disobedience of adolescents in the family environment based on addiction to virtual social networks among secondery school students of the 17th district of Tehran. The study method is survey and the statistical population is the lower secondery school of the 17th district of Tehran. The sample size is 347 individuals selected using simple random sampling method based on Cochran's formula. The data collection tools consist of the Addiction to Social Networks questionnaire (Yang 1998) and the Adolescents' Disobedience questionnaire (Motamedi and colleagues 2021).The results of the Pearson correlation test showed that the relationship between daily activity disorder, family-social functioning, mental health, and self-control with adolescent disobedience is equal to 21%, 31%, 25%, and 25% respectively. Furthermore, regression model analyses showed that the impact of addiction to social networks on adolescent disobedience is 33%. Manuscript profile

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